Audrey Hepburn Galaxy advert

1) What key conventions of TV advertising can you find in the Galaxy advert?

Place: Italy

Celebrity: Audrey Hepburn

Product: Galaxy chocolate

Time: 1950s

Gender: Men & Women

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

the message is about the quality of the chocolate we can tell this by the slogan(why have cotton when you can have silk)

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

The advertisement specifically picked the Audrey Hepburn look alike to use in their ad. Although Hepburn passed a while ago she still has a legacy behind her. Her iconism represents glamour and luxury. Many of the women audience would want to be her and the fact she's on the cover would catch their attention

4) What is intertextuality?

When one media text refers to or suggests another media text

5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

She died in 1993 at the age of 63. For the Galaxy advert, the advertising agency used a CGI-version of Hepburn from 1953, the year of her hit film Roman Holiday. The advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia – two key audience pleasures.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

• 
  
• The Princess is Audrey Hepburn as she the one being saved and she the main character

• the hero is the chauffeur because she came to Audrey rescue 

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

the beginning everything is okay the bus is driving until an problem occurs

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

shows her ability in the advert and how she is treated 

9) What representations of gender can you find in this advert?

gender stereotypes