OMO advert CSP blog tasks

 

1) What year was the advert produced?

in 1955

2) How were women represented in most adverts in the 1950s?

they are presented as a women who should be at home housewives/mothers

3) How does the heading message ('OMO makes whites bright') and the typography promote the product?

the design like to radio news with was popular in the1950s

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

make up reinforces the expectation of perfection(look pretty even when does housework)

5) Why is a picture of the product added to the bottom right of the advert?

to recognise product in shops.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

the union jack flag

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

reinforces stereotypes inferior domesticated housewives.


8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

in this advert they use a lady cleaning and putting washing up they could've used a man but they chose a lady because in the 1950 there were a lot of stereotypes going around about woman only being a house wives. 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The preferred reading for this advert is that women are supposed to do all the housework happily and that women are owned by their husbands. This is shown by her happily hanging all men’s clothes with a deranged smile on her face.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

A modern audience would consider this advert sexist and racist because it wasn’t until 1972 that woman got equal rights in America  and the anchorage text “OMO makes white bright” and since the woman is white it may suggest without OMO “whites” are not “bright” or less subtle without OMO white people are not smart.