Represent NHS Blood campaign

1) What does BAME stand for?

Black

Asian

Minority

Eethnic

2) Why is there a need for blood in the BAME community? 

Because people in their community dont really donate (3%)

3) What does this advert want people to do once they've seen it (the 'call to action')?

TO encourage people in bame community to donate blood to those in need

4) Why is the advert called 'Represent'?

It represents Black and Asian ethnics. The red E in the logo represents blood.

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

kanya king 

ade adeptian

Nicola Adams

Aaron christian

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

The detail of the emotions to show importance to make the audience convinced 

7) How does the advert match the key conventions of a typical urban music video?

it sending a message to doonate blood

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

Shows that no matter what you look like and what you do you can donate blood to save lives 

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

Some people could think some parts of the advert reinforce the fact that black people are only seen in performance or sport for e.g. dancer,boxer,choir and etc Yet some may think it subverts the view of looking powerful and superior.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

The moment of the Basketball er Ade Adeptian who has the background of the Olympic stadium and him being presented in a low angle infers he is powerful and superior as no matter what you look at like and if you have a disability you can still do what you want.Also it may inspire the BAME community to help people as even someone has a disability you can still donate blood and help other with the same rare blood type as you and let them live a peaceful life like you And everyone else.