Heat CSP Case study

 Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

In print – we bring readers a truly unique, quality experience. From clever A-list access shoots no

other magazine could pull off to celeb news – heat has the celeb contacts to give readers the exclusive

every time.

Our Unmissable entertainment edit is led by our hugely credible team of experts – including BAFTA judge Boyd Hilton – helping readers navigate the tricksy world of TV and streaming. Our style section – Wear It’s At – combines an aspirational yet affordable weekly fashion edit with the real, trusted voice of the heat brand.

Our all-inclusive approach promises style for everybody, no matter what shape or size, and our

team test fashion and beauty products to make sure readers spend their hard-earned pennies wisely. And Life Hacks gives readers down-time inspo by curating the buzziest experiences in travel, food, fitness, well being and homes.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

heat is the beating heart of the showbiz world. We ensure heat readers are always in the know and give them conversation- starters they can show off about to their mates down the pub. Our journalists have the answers to the questions before they’ve even been asked. We help celebrities to talk about their biggest secrets and we find the funny, wherever it’s hiding.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

Wear It’s At and Life Hacks:

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

 FEMALE:MALE 90:10

AVERAGE AGE 37 

 AGE PROFILE 52% AGED 15/34

AGE 15-24 IS 14% 

AGE 25-34 IS 37%

MARITAL STATUS 57% MARRIED OR LIVING WITH A PARTNER 

43% ARE SINGLE

Media language

1) How are the cover lines written to make the audience want to buy the magazine?

They are written in a interesting way also which make it grab the reader attention

2) What are the connotations of the Heat colour scheme on this particular front cover?

Bright= jumps of the page

pink yellow white=feminine colours

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial

expression etc.)

There are many images on a heat cover magazine. They are mainly paparazzi photos.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences. 

Their fonts are different 

one is san serif 

one is serif 

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

famous people like: Megan markle and prince harry

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

mainly in a negative way

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

women are represented in a bad way because they are mainly exposing some kind of truth about there life like paparazzi