Tatler CSP case study.
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
They show us a photo of a lady called Kate Reardon(the editor and producer of Tatler),and a title WHAT IS TATLER with the definition(‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP”)
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
TATLER
Circulation 80,035
Readership 163,000
Average HHI £261,572
Female 73% ABC1 83%
AB 51% Average Age 41
London/SE 70%
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
£843 MILLION SPENT ON
FASHION IN THE PAST YEAR
96% OF TATLER READERS AND
93% OF TATLER.COM USERS OWN
DESIGNER FASHION
81% OF TATLER READERS AND
75% OF TATLER.COM USERS OWN
DESIGNER SHOES &
ACCESSORIES
62% OF TATLER READERS AGREE
‘I OFTEN BUY FASHION
PRODUCTS AFTER SEEING
THINGS ADVERTISED IN
MAGAZINES’ (INDEX 126)
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
2) How do the cover lines appeal to the Tatler target audience?
3) What are the connotations of the Tatler colour scheme on this particular front cover?
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
3) What are the connotations of the Tatler colour scheme on this particular front cover?
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)
4) Are there any stereotypes being reinforced or subverted? How? Why?
Social and cultural contexts
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
3) What audience groups might be offended or insulted by the front cover of Tatler?
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
3) What audience groups might be offended or insulted by the front cover of Tatler?
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
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