BLACKPINK - How You Like That

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?                                                                                                                                                                                             

BLACKPINK's fandom is called 'Blink'

2) What audience pleasures are offered by the music video for How You Like That?

Applying Blumler and Katz Uses and Gratifications theory:

• Diversion: music video conventions – performance, effects, fast pace etc.
• Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
• Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
• Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

4) How was the How You Like That music video marketed and promoted to the audience?

The video’s release was preceded by a series of teasers on the band’s social media accounts (including posters, photos focusing on individual band members and videos) and a reality show (24/365 with Blackpink, available on YouTube). 

A “dance performance” video including the choreography for the music video was released in July 2020; by March 2021 this had achieved over 600 million views and was placed in the top 20 videos of the year by Billboard magazine.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop has become globally known because of Hallyu (Korean culture wave). K-pop is increasingly gaining popularity due to its catchy melodies and choreography, personality, storytelling and the help of social media like Facebook, Twitter and YouTube.

Industry

1) How were BLACKPINK formed and what records have they broken?

As a band, BLACKPINK still hold multiple records including the most subscribers for a band on YouTube as well as becoming the first K-pop group to reach No. 1 on the UK albums chart (female) and the first K-pop group to reach No. 1 on the US albums chart (female).

2) What other successful artists have YG Entertainment created? You may need to Google this.

From its inception, YG Entertainment has been the birthplace of some of Korea's most popular and well-respected artists, from YG's earlier artists such as JINUSEAN and 1TYM, to the immensely successful current acts, BIGBANG and 2NE1.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

New Sounds

Writing and recording music becomes easier, which allows much more people to partake in the activity. With advances in technology, it becomes easier to create. These evolution are changing the way we listen to music, view, think about, and create music 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

Specifically, the rise of K-Pop in the global music industry involves a new technique of locating new musical content in Europe or elsewhere, modifying it into Korean content, and then redistributing it on a global scale.

5) How are UK-based music videos regulated and what types of content require warnings? 

music videos currently given a BBFC age rating. The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.