Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?

• Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.
• Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).
• Older fans would enjoy a sense of nostalgia from the 1980s-style performance video.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

The Arctic Monkeys began to gain popularity as they handed out CDs, containing their 18 demo tracks, at various gigs. The group also gained quite the following on the social media platform MySpace, and are now described as one of the first bands to come to the public's attention through the Internet.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

Arctic Monkeys' audience are likely to be white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers.

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

The Arctic Monkeys began to gain popularity as they handed out CDs, containing their 18 demo tracks, at various gigs. The group also gained quite the following on the social media platform MySpace, and are now described as one of the first bands to come to the public's attention through the Internet.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

 Because doing that was letting people distribute and listen to their music for free, which most people wouldn't do.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Unlike BLACKPINK, Arctic Monkeys weren't put together by an entertainment company, they were all friends from school. They formed in 2002 and wrote songs based on their lives and what they saw on nights out in Sheffield.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Domino Recording Company and 12 million albums

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists?

positive